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The web as a business portal is here to stay. While nothing is permanent, we can certainly say with some confidence that the internet will remain with us in one form or another far beyond our life spans. This means you need to jump on board the digital train if you want to gain access to a huge consumer pool. The question is how to do it.
Give me convenience or give me death! This seems to be the slogan of the modern world. The web certainly seems to be a creature designed to meet this goal as well. Where else can you get such instant gratification?
Given this, it is somewhat ironic that one of the prevailing issues with how well a website will rank in the search engines is how old it is. The more age on a domain, the higher it seems to go with even a modest SEO effort. This leads to a conundrum for would be site owners. Should you start a brand new site and suffer age discrimination or just pony up for an older site that already has matured? If the older site option seems the best, there are a few practical issues you need to consider.
Let's consider a site about 1GB of RAM computer memory. I happen to own such a site. It has done well through the years since people looking for such memory come to the site, read up on the information available and then buy RAM through various affiliate programs I list on the site. The older this site gets, the higher it ranks.
Would this be a good site to purchase for someone looking to get into the web game? At the risk of cutting my own throat here, I would have to say no. There is nothing wrong with the site. The problem is evolution. Computers have advanced so much that the idea of buying 1GB of RAM will soon be the equivalent of buying a needle for a record player. While there will always be collectors interested in antiques, the total pool of consumers is disappearing.
Let's consider another example. How about buying the website for AOL? It's laughable. The site is worth something, but nothing compared to where it was 10 years ago when we used to all get those annoying disks in the mail. The simple problem is AOL's time has come and gone. You need to ask yourself the same question about any site you are looking at. It might seem like a great pick now, but how about 5 years in the future?
Buying an existing site is definitely a good way to get a leg up in the online game. That being said, you need to take the time to determine whether you are buying a juicy melon or a lemon.
Richard A. Chapo provides legal services to parties buying a website via his site at SanDiegoBusinessLawFirm.com.
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